Geoffrey Loisel

Brand & Pricing positioning, Business plan and Budgets, Sales and Marketing Strategies, Rolodex Customers networks, Crisis Management, Helping create or improve communication tools In Wines, Spirits, luxury, Food & Beverage

Los Angeles
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The Executive VP of Champagne Billecart-Salmon US has 20 years of Experience in the importation and distribution of Fine Wine in North America (US, CARRIBBEAN, CANADA)

From Marie Brizard in Bordeaux, to Boisset in Burgundy, from Pommery in Champagne to the Wine Group in California.

Geoffrey  is from Le Havre, Normandy:  a beautiful and historic region not only famous for its Calvados and beaches but also recognized for playing a major role in helping the region of Champagne to export its wines throughout the world.

He has proudly followed that path for over 10 years  – from Miami to Chicago to New York – holding various management positions with some of the most renowned champagne, and wine and spirits companies exporting to the US, including Marie Brizard, Pommery and The Wine Group.

He holds an MBA from the Normandy Graduate School of Management. He became passionate about wines when he was elected vice-president of his school’s Wine Club.

He was appointed Director of Champagne Billecart-Salmon U.S. in 2010, and is now managing Sales and Marketing across all of North America and the Caribbean.

Geoffrey has developed a multifaceted experience that can help you or your company in the following areas:

  • Brand & Pricing positioning /repositioning (benchmarking)  
  • Business plan and Budgets
  • Winning Sales and Marketing Strategies (New Markets/Channels)
  • Rolodex Customers networks (TRADE, B2B & B2C)
  • Crisis Management- Street Smart Thinking
  • Helping create or improve communication tools

Let's make it happen!

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